Aleph Hospitality, the Dubai-based independent hotel management company, has signed an agreement with Fauchon Hospitality to expand and operate the French brand’s luxury hotel portfolio in the Middle East and Africa.

Aleph Hospitality has now become the exclusive developer and operator of the Fauchon L’Hôtel portfolio in the region. 

Founded in 1886, the Fauchon brand comprises a collection of over 100 retail boutiques, gourmet cafés and restaurants in 50 countries.

Fauchon Hospitality has five boutique hotels in the pipeline with the aim of becoming a global hospitality company with a luxury collection of 20 hotels by 2030.  

Bani Haddad, Founder and MD of Aleph Hospitality, said: “We are excited and humbled to be partnering with Fauchon Hospitality. We look forward to delivering the brand’s legendary glamorous Parisian ‘art de vivre’ experience to hotel guests in the Middle East and Africa. We believe the region has tremendous potential for the brand experience offered by Fauchon L’Hôtel.”

With a focus on cosmopolitan cities and luxury leisure destinations, the Fauchon L’Hôtel portfolio will comprise boutique hotels, retreats, beach clubs and residences in locations with culinary concepts and private services beyond the usual five-star hospitality experience.

The brand promise and concept is centred on the acronym ‘GLAM’: Gourmet, featuring Fauchon’s in-room mini bar, the Gourmet Bar; Location for a lively and luxurious lifestyle; Arty & Artisans for hotel services and experiences with a Fauchon touch; and Mesdames, the brand’s Beauty Spa, and amenities such as in-room lighting and walk-in wardrobes.

Each hotel or resort will also feature concepts such as the Grand Café Fauchon and retail.

In 2018, Fauchon opened its first luxury boutique hotel, Fauchon L’Hôtel Paris, followed by Fauchon L’Hôtel Kyoto in 2021, as the Parisian brand’s first international hotspot.