Durban Tourism has launched a three-year marketing campaign called Discover Durban. In a bid to boost the campaign, the tourism authority has renewed its three-year partnership with its tourism ambassadors – the Sharks, Ladysmith Black Mambazo and the Golden Arrows.

Acting Deputy City Manager, Phillip Sithole, said the campaign would be a “game-changer that will renew global awareness to new markets and lure more visitors to the city”. He said Durban Tourism wanted the city to be one of the top 20 destinations in the world by 2022.

Discovery Channel has entered into a partnership with Durban Tourism to drive the campaign across 54 markets in Europe, the Middle East and Africa, including key source markets for Durban and KZN.

“The aim is to promote Durban as a bucket-list destination,” said Sbu Zondi, Durban Tourism’s Senior Marketing and Communications Manager. “What sets Durban apart are the accolades the city has won. These include being named one of the top 52 destinations to visit (by Fodor’s Travel guidebook, USA); the Moses Mabhida Stadium’s inclusion in a Condé Nast Traveller online round-up of the 20 most beautiful places in South Africa; and TripAdvisor Travellers’ Choice Awards voting the Oyster Box Hotel the No 1 Top Hotel in South Africa.”