The Namibia Tourism Board (NTB), in conjunction with Air Namibia, is currently running a travel trade campaign entitled “Touch, taste, hear, smell and see Namibia. Our beautiful game.”
Playing on the 2010 World Cup, but with a definite Namibian twist, the campaign sets out to educate the travel trade on different ways to reach clients and teach them how to better sell Namibia, with specific reference to the five senses and the variety of experiences the destination has to offer.
