South Africa’s film industry has drawn substantial foreign investment, significantly impacting the nation’s tourism economy.

According to statistics and projections by the Film Industry Visa Assistance and Commercial Producers Association South Africa, between November 2023 and June 2024, international film productions contributed R2.52 billion (€132 million) in investments with projections surpassing R5 billion (€261.5 million) by October 2025.

Tourism and hospitality impact

Foreign film crews booked over 59 000 hotel bed nights between November 2023 and August 2024, generating R148 million (€7.7 million) in revenue for South Africa’s hospitality sector with an average spend of R2 500 (€131) per night. Additional expenditure on transport, dining and recreational activities further emphasises the role of film production in driving business tourism.

Bobby Amm, CEO of the Commercial Producers Association of South Africa, stated: “It has been estimated that, for every rand spent on film production in South Africa, an additional R2.50 (€0,13) is generated in the local economy.”

James Byrne, Founder of the International Tourism Film Festival Africa, highlighted the broader economic benefits. “Our unique locations, skilled crews and competitive exchange rates have positioned South Africa as a top destination for global film projects. This activity not only fuels job creation but invigorates local businesses and fosters growth across multiple sectors.”

Job creation and local development

Over the past eight months, the film industry has created 26 573 jobs for local freelance crew members and performers. The sector also supports small businesses, such as catering and equipment rental services, amplifying its economic reach.

Government recognises the film industry as a key economic driver, particularly for youth employment. Many roles in the sector have been filled by South Africans under the age of 35, underscoring its importance in addressing youth unemployment.

Neo Mokuene, International Tourism Film Festival Africa Board Director, commented: “The South African film industry is not just about storytelling; it’s about creating a platform for young people to step into their power. Through initiatives like the Young Creatives Challenge, a youth filmmaker competition, we are nurturing the next generation of filmmakers by equipping them with the tools, resources and opportunities to shape their futures.”

2025 projections

The film industry’s projected contributions to South Africa’s tourism and economy for 2025 include:

• Flights: 12 036 flights generating R350.8 million (€18.3 million)
• Airport transfers: 12 036 transfers generating R7.65 million (€400,351)
• Meals and entertainment: R9.57 million (€500,439) with an average daily spend of R750 (€39.23) per person
• Hotel stays: 68 060 nights generating R180.96 million (€9.5 million)
• Tourism economy turnover: R6.37 billion (€333 million)

Regional insights

The Western Cape continues to dominate, hosting approximately 80% of foreign-funded film projects, while Gauteng remains a hub for local productions. As new international projects launch and the summer season begins, South Africa’s film industry is poised to further bolster tourism and economic growth.

This activity underscores the film industry’s integral role in supporting the broader tourism economy while creating sustainable opportunities for South Africans.