Several travel predictions for 2024 are set to be major travel and tourism trends this year.

Booking.com, one of the world’s largest online travel agencies, has released its ‘Travel Predictions 2024’ report based on data from a global study involving 27 000 travellers across 33 countries, including local market insights from the UK, Italy, Germany, Spain, US and Latin America.

A number of trends have already been mentioned. Here are the latest.

Rise in solo travel

According to the report, solo travel is booming with 59% of travellers looking to venture alone. Men, in particular, are embracing solo travel (63% compared with 54% of women).

Anton Gillis, CEO of Kruger Gate Hotel, told Tourism Update that the hotel had noticed a rise in solo travellers.

“Many of the so-called digital nomads have found that our hotel caters perfectly for their professional and leisure needs. The hotel is large enough to never feel isolated or alone, while also allowing one to ‘blend into the surroundings’ if that’s the preference. Solo travellers have the option of interacting with others, should they wish to, for example by joining a shared game drive.”

Affordable luxury on a budget

The report indicates that for 62% of travellers, the increased cost of living will play a limiting factor in 2024 travel planning. However, 62% also plan to keep an eye out for travel hacks and deals, with travellers increasingly trying to balance budget constraints and luxury cravings.

Gillis said Kruger Gate Hotel intentionally catered for all markets. “We have three main room types, all set at different price points. We’re proud of this value offering and that the guest experience is of a very high standard.”

Madri van der Westhuizen, Campaign and Social Media Manager at ANEW Hotels & Resorts, said its key focus was to offer affordable luxury to the greater South African consumer base.

“We do this by providing high-quality service and a personalised experience that exceeds expectations. With a rise in the need for personalised experiences, we have redefined the hospitality landscape to offer something truly unique in the market, tailored to the needs of our customers. Our commitment to personalisation is evident in various aspects of our offerings.”

For instance, ANEW’s unique pillow menu allows guests to choose their perfect pillow for a restful night's sleep.

“We have also recently launched Smart TV programmes, which allow guests to enjoy entertainment on their own terms. This level of personalisation extends throughout the guest experience, ensuring that every aspect of their stay is tailored to their preferences,” Van der Westhuizen added.

Sustainability

The world of travel is poised for a sustainable makeover. Over half (53%) of travellers are seeking accommodation that blends comfort with innovative sustainability features.

They crave the serenity of nature indoors, with 65% desiring green spaces and plants in their stays. Travellers are also keen on eco-friendly choices and, even more so, on app rewards for making sustainable decisions (60%).

“Sustainability is simply a good way of doing business, which is why we have several initiatives in this regard and we’re always looking to expand our efforts,” said Gillis.

Kruger Gate Hotel has eliminated the use of plastic water bottles by purifying drinking water through a Vivreau reverse osmosis system. All water used in the hotel’s operations is pumped from the Sabie River and purified, while all grey water is treated and pumped back into the river.

“All wet waste from our kitchens gets recycled through a community pig farm. Furthermore, two-thirds of the property is zoned for conservation. We see the hotel as a conservation investment, which we hope to own for at least the next 50 years,” Gillis added.

ANEW is currently busy with its Environmental Policy and will provide more information on it soon.

Connect with locals

Authenticity is also key for travellers, with 47% eager to connect with locals in less-travelled areas and 44% venturing into less touristy spots.

“Many of our employees are from the surrounding communities and enjoy the interaction with guests. On Saturday evenings a local dance and song troupe, the Tipfuxeni Youth Group, entertains the guests,” Gillis said.

Van der Westhuizen noted that ANEW Hotel Hluhluwe on the Elephant Coast, provides guests with a unique opportunity to immerse themselves in the rich Zulu culture of the Zulu Kingdom.

“One of the highlights of the hotel is the Boma Dinner experience under the stars, where guests can enjoy traditional Zulu dancing performed by local youths from the Hluhluwe community. This engaging experience allows guests to connect with the local culture in a meaningful way, creating memories that last a lifetime.”

ANEW Hotel Hilton Pietermaritzburg, on the doorstep of the KZN Midlands Meander, offers packages to places like the Karkloof Canopy Tours, allowing guests to explore the natural beauty of the area.

Additionally, the hotel features a dedicated Midlands Meander station, where guests can learn about and book experiences that showcase the best of the Midlands Meander.

“This commitment to highlighting the local experiences and attractions makes ANEW Hotel Hilton a gateway to the wonders of the Midlands Meander,” Van der Westhuizen concluded.