Signature Lux Hotel in Sandton, Johannesburg, has announced its acquisition by ONOMO Hotels.

Signature Lux, which will now be known as Signature Lux by ONOMO Hotels, is widely associated with catering for millennials and business travellers with its tech-savvy service.

The ONOMO Hotel group, which also primarily focuses on business travellers, is a three-star platform with ten hotels across eight African countries, including cities such as Kigali (Rwanda); Cape Town, Johannesburg and Durban (SA); Dakar (Senegal); Abidjan (Côte d'Ivoire); Libreville (Gabon); Bamako (Mali); Lomé (Togo); and Conakry (Guinea).

Cedric Guilleminot, CEO of ONOMO said: “Once Signature Lux Hotels was on our radar, we knew they had the right formula and product offering to take over the mid-scale hotel industry.

He said they were ahead of their time in offering self-service check-in and technological add-ons that attracted not only millennials, but the traveller seeking convenience at an affordable price. “They are a great addition to the ONOMO portfolio and complement our current brand strategy.”

Regional Operational Director of South and East Africa, Samantha Annandale commented: “With so many international companies exiting Africa and investment leaving our shores, it is encouraging to see that our group has a fully focused African strategy. We have exceptional confidence in Africa, especially in the hospitality space and with our strong development pipeline we aim to become one of the leading hotel chains in Africa, for Africa.”