Inbound association SATSA and DMO Africa’s Eden have announced a strategic partnership that will leverage the respective strengths of both associations for the benefit of their members across southern Africa.
The partnership combines SATSA’s formidable lobbying power and industry issue management in South Africa with Africa's Eden’s marketing strengths and extensive network in seven countries.
"By combining SATSA's lobbying muscle with Africa's Eden marketing finesse, the members of both associations now have access to expanded benefits that will directly help their businesses grow. Our partnership makes sense because of our complementary strengths and areas of focus," said SATSA CEO David Frost.
The partnership is expected to yield the following benefits for members of both organisations:
- Amplified marketing opportunities: Leveraging extensive Africa’s Eden marketing initiatives such as international roadshows and workshops.
- Powerful advocacy: Benefitting from SATSA's proven track record in government and media lobbying and resolving industry issues.
- Cross-regional opportunities: Market linkages between members that span borders within Southern Africa.
- United industry voice: Stronger, more cohesive representation on behalf of members in global tourism dialogues.
“Members across the southern African region now have the full force of regional marketing and advocacy best practice behind them. We’re establishing a tourism ecosystem where every member thrives and the collective regional tourism sector grows," said Africa’s Eden CEO Jillian Blackbeard.
SATSA represents more than 1 100 inbound industry members in southern Africa. Africa’s Eden membership comprises operators in Angola, Botswana, Madagascar, Mozambique, Namibia, Zambia and Zimbabwe.
Immediate collaborative opportunities for members include:
- SATSA’s 101 Adventures Campaign
- Africa’s Eden North America Roadshow from January 23-31, 2025
- Africa’s Eden Europe Roadshow from February 24-28, 2025
- Africa’s Eden Africa Travel Show from March 30-April 2, 2025
- WTM Africa 2025 Pavilion from April 9-11, 2025
- Africa’s Travel Indaba 2025 Pavilion
More information about opportunities and how to take advantage of these will be shared with the members of both networks.
