The three-day WTM Africa 2023, which closes today (Wednesday, April 5), is back with a bang!
The show is back to pre-pandemic numbers with over 5000 registrations, almost 600 exhibitors, 49 new countries, 200 expert speakers and over 80 hours of content sessions. The event also has 9 200 pre-scheduled appointments, a 35% increase compared to last year.
Over 63% of the buyers this year are new and come from exciting markets such as Malaysia, Pakistan, Thailand, Philippines, Romania, Armenia, San Marino and Uzbekistan.
Delegates have told Tourism Update that the show is “pumping” – a sure indicator tourism is truly on its way to full recovery.
Here are a few snapshots from this week’s show:
