The Government of Zimbabwe, the Zimbabwe Tourism Authority (ZTA) and other private-sector stakeholders will take part in the World Travel Market (WTM) London to consolidate the country’s European market share

ZTA Acting CE, Givemore Chidzidzi, says: “Our participation is anchored in the confidence espoused from the ratings and positive stories on Zimbabwe by global media who are opinion shapers in themselves. Ours is a story of hope.”

Chidzidzi says the WTM presents a platform for Destination Zimbabwe to exhibit and tell its story.

“From the impressive extraordinary remnants of civilisations gone by – the grand medieval palace of Great Zimbabwe – to the majestic Victoria Falls, the pristine wildlife and nature, all of which remain etched in the minds of many a traveller, Zimbabwe is a thrilling story of a wonderful people and culture, rich history and heritage and of timeless beauty and hope ready to be shared with the world.”