Despite prevailing economic challenges, Limpopo has seen a spike in tourism. According to Statistics South Africa, Gauteng and Limpopo are currently the most popular destinations for day travellers,
while overnight travellers were most likely to visit Limpopo, Eastern Cape and KwaZulu Natal.
In addition, Limpopo received the most trips as a destination province in 2015 compared with other provinces, according to a review by SA Tourism.
The stats show that the increase in international interest stems from the British, German, Dutch and American markets.
Evelien Klokman, Owner & Travel Designer of Kukummi Safaris, says: “We get a lot of Dutch and German tourists as they are interested in cultural experiences and getting off the beaten track. Limpopo is also a great destination for repeat guests. Once they have seen Table Mountain, Panorama Route and Kruger they would like to experience more of ‘Africa’ and Limpopo offers an unpolished, genuine experience.”
This boost in tourism stems from improved marketing strategies and increased investment, however there is still room for further growth and development.
Klokman mentions the areas with the most potential for return on investment. “Challenges to touring Limpopo lie in the underdeveloped infrastructure in rural areas. For example, the very limited availability of four- and five-star accommodation is one of the main reasons a traveller may choose to go elsewhere. Many tourists like to get the unpolished African experience during the day but want to stay in a good quality establishment at night. For example, Mapungubwe is a world-class destination and should be included in far more packages, but the camps in the national park only offer self-catering chalets, and there are only one or two good lodges in the vicinity.
“Another challenge has been poor access to areas that are potential draw cards for tourists. However, various lodges now offer hop-on local guides to take the tourists into the rural areas – a good example of how the industry can capitalise on these challenges.”