The Ministry of Environment, Climate, Tourism and Hospitality Industry, through the Zimbabwe Tourism Authority, has taken a major step to boost tourism by partnering with Fastjet and local stakeholders to position Zimbabwe as a premier MICE destination.
This effort began with a familiarisation tour for senior business consultants from leading DMC, Tourvest.
Hosting these agents will expand Zimbabwe’s reach to South African and global markets through agents’ international connections. The initiative will kick off by promoting Bulawayo as a MICE destination and the Johannesburg-Bulawayo route.
