Following the successful inaugural event in Nairobi last year, Essence of Africa has announced its second edition will take place at Diamonds Malindi on the Kenyan coast from October 7-9.
The move, driven by industry feedback, reinforces the event’s original vision to showcase diverse African destinations and further supports the growth of coastal tourism across the continent.
Curated by On Show Solutions and ATTA Events, Essence of Africa showcases the continent’s diverse tourism offerings to the global market.
“Essence is truly on the move,” says Essence of Africa Co-Founder Amanda Margison. “By bringing this forum to Kenya’s coast, we’re expanding horizons and creating new opportunities for buyers and sellers in Africa’s tourism sector.”
The 2025 edition will maintain its core focus on facilitating meaningful business connections through:
- Pre-scheduled meetings between international buyers and African suppliers
- Immersive networking events
- Educational seminars
- First-hand destination experience
“We will continue to lead with thought-provoking content sessions that deliver actionable insights to support tourism growth throughout Africa,” says the event’s Co-Founder Chris Mears.
