ATTA has announced the appointment of its first African female CEO, Kgomotso Ramothea, with a vision to further expand the continent’s largest tourism network.

Ramothea’s appointment comes as James Haigh steps in as ATTA’s new Chair from October 2024, taking over from outgoing Chair Nick Aslin.

Ramothea brings over 20 years’ experience in marketing and communications across various industries. Her most recent role was Acting Hub Head for South African Tourism in the UK, where she directed the tourism board’s UK and Irish marketing strategy.

"I am honoured to take on this pivotal role at ATTA and committed to driving inclusive growth in tourism to Africa. The team will focus on reinforcing the existing trust the organisation enjoys among stakeholders and ensure ATTA remains relevant and indispensable to members' businesses through events and other tangible benefits,” she said.

Ramothea will work alongside Chris Mears, CEO of ATTA Events.

Haigh will contribute 25 years’ experience in tourism across several African countries including, Kenya, Tanzania, Uganda and South Africa as well as consultancy work in Gabon and São Tomé and Príncipe.

The dual appointment of Ramothea and Haigh complements ATTA’s senior and executive leadership and strengthens the organisation’s role as the leading authority and trusted voice on African tourism, said Nigel Vere Nicoll, President and Group MD of ATTA.

“We are pleased to have both leading the direction of ATTA and we know that their extensive experience across Africa’s travel and tourism industry will directly benefit members.”