BON Hotels has added BON Hotel Bloemfontein Central – previously Protea Hotel Bloemfontein Central - to its South African portfolio.

The 115-room hotel is situated in the Bloemfontein CBD and has undergone re-branding, officially launched as BON Hotel Bloemfontein Central.

Commenting on the agreement, Guy Stehlik, CEO of BON Hotels, said that the group was confident of the value that they would bring and added that the sales and marketing contract was an ideal fit for the group.

BON Hotel Bloemfontein Central caters across the market with an emphasis on large groups, corporate and government conferencing and banqueting, training and events. General Manager at the hotel, Pieter van Rooyen, who has served the hotel for 17 years, said with Bloemfontein being the judicial capital of South Africa, the hotel’s proximity to the airport and sporting facilities, coupled with its large, multi-use conference and events facilities, made it a popular venue of choice for gala dinners, car launches, corporate training, special events, weddings, matric farewells and graduation ceremonies.

Plans and improvements include repainting the exterior, a revamp of the Porte Cochère and public areas, completing the flooring, installing new air-conditioning systems and refurbishing the popular Courtroom restaurant and Judge’s bar. Van Rooyen concluded: “Striving to be a responsible hotel, we are looking at improving our green efforts as well as incorporating our community service programmes in line with BON Hotels’ corporate social responsibility.”