Attractions Africa 2015 will take place at a new venue, Avenue, at the V&A Waterfront on June 3 and 4, with the theme: ‘The Business of Attractions Management.’

Speakers will share insights and best practices on topics including the future of visitor attractions, a scientific approach to food and beverage, current benchmarks and emerging markets, digitalisation in communication, as well as sales and product development.

“Attractions Africa 2015 provides a platform to network with peers from multiple tourism industries – resorts, aquariums, theme parks, wine farms, nature and game reserves, as well as community project managers,” said Sabine Lehmann, MD of Table Mountain Aerial Cableway, and Chair of Attractions Africa.

The two-day conference will feature local and international industry experts including Futurist, Albert Postma, and David Russell, whose company was appointed to deliver the food strategy for the Summer and Winter Olympics.

Postma, who is a professor of Scenario Planning at the European Futures Institute, will explore different focuses and scenarios on how attractions can prepare for developments that could affect business positively or negatively in the future. The idea is not to wait and react to trends but to develop innovative strategies that give businesses advantages over their competitors.