Dream Hotels & Resorts and CityBlue Hotels have signed a strategic sales and representation partnership aimed at fortifying their market presence across Africa.

Embodied by the tagline, ‘Collaborating for a Brighter African Hospitality Future’, the alliance marks a significant milestone in bringing together two renowned African hospitality companies with a shared vision of sustainable growth.

“Collaboration is a powerful force that brings together diverse perspectives,” says Nick Dickson, Director of Dream Hotels & Resorts. “By combining our resources, expertise, and extensive networks, we’re establishing a unified approach to market expansion while delivering even greater value to our guests.”

Considered a prominent player in South Africa’s hospitality industry, Dream’s portfolio comprises 23 mixed-used properties, whereas CityBlue is recognised as Africa's fastest-growing group with 12 properties across Nairobi, Kigali, Kampala, and Dar es Salaam.

According to Jameel Verjee, Managing Director of CityBlue Hotels, the East-meets-South partnership will include joint marketing campaigns, co-branded promotions, combined trade show representation, and the exchange of contracted agents, wholesalers, and clients to ensure a diversified market reach.

“A rising tide lifts all boats,” he adds. “By working together we’re creating greater scope for future business opportunities and strengthening pan-African collaborations, which ultimately leads to a more resilient, robust and unified industry.”

An official Memorandum of Understanding between Dream and CityBlue took place at the Africa Hospitality Investment Forum (AHIF) in Windhoek this week. This cohesive partnership aligns with AHIF’s mission of fostering investment, collaboration, and growth in African hospitality.