Kenya’s Ministry of Tourism and Wildlife has earmarked the rehabilitation of Kajulu Forest – which hosted the launch of the country’s “One Tourist, One Tree” campaign in September – as an important project to bolster ecotourism.
The Kajulu eco-tourism initiative will be implemented in collaboration with the County Government of Kisumu and the local community.
Kenya Tourism Board (KTB) CEO June Chepkemei said the tree-planting campaign offers an opportunity for tourism stakeholders to position Kenya as a prime eco-tourism destination.
“We are providing tourism stakeholders with an opportunity to position Kenya as a leading destination for eco-conscious travellers. This partnership will not only improve Kenya’s forest cover but also reinforce the industry's commitment to pursue sustainable practices that benefit local communities and ecosystems.”
Kajulu – which has been heavily degraded by human activities – will be a key focal point of the Kenyan government’s aim to plant 15 billion trees across the country by 2032. Reforestation of the area could allow for the establishment of tourism activities such as ziplining, hiking and bird-watching.
The Kajulu Community Forest Association plays a crucial role in promoting sustainable management and conservation of forests, empowering local communities to protect their own natural resources.
As part of its ongoing commitment to sustainability, KTB will allocate a portion of its marketing budget to promoting eco-friendly facilities including eco-lodges. In collaboration with Eco-Tourism Kenya, KTB will co-host the Sustainable Travel Awards contest as part of the annual Eco Warrior Awards, recognising and rewarding excellence in sustainable tourism practices across the country.
