Tourism has been identified as a major economic driver in South Africa and other countries across the world. In a recent column, Sisa Ntshona, SA Tourism CEO, said unity and transformation were key to creating a sustainable tourism sector.

Ntshona said: “The crux of our transformation agenda at South African Tourism rests on, how do we get more black people to participate in the tourism sector, both through their businesses (especially SMMEs) and by travelling around the country; and what are the existing systematic barriers in the sector needing to be flattened.” He said SA Tourism continued to forge partnerships with various organisations that provided SMMEs in the tourism sector with intensive training, upskilling and mentoring.

Ntshona said that tourism needed to be seen as a “matter of national pride, something to experience and engage with”.

To read the full column, click here.