Avani Hotels & Resorts, the upscale Minor Hotels lifestyle brand, has upped its focus on personalisation by launching an online quiz that invites guests to discover their traveller types.
Avani Tribe invites travellers to play a quick social media game or opt for an extended online quiz. Both options are designed to help travellers unlock personalised itineraries that can be enjoyed solo or alongside like-minded people in city locations, tropical resorts and heritage sites. In addition, over the coming months, travel influencers representing six travel tribes will embark on personalised trips for Avani to pave the way for Millennial and Gen-Z guests.
Accessible via Avani’s Instagram and TikTok accounts, the social media quiz guides travellers through a series of “this or that” questions about their dream trips. The extended online version delves deeper into travel motivations.
The quiz places travellers in one of six Avani Tribes – Water Baby, Wellness Wanderer, Adventurer, Foodie, Romantic or Creative – and recommends the most fitting Avani destinations.
“Avani Tribes is dedicated to crafting travel experiences that are finely tuned to individual personalities while also embracing the concept of collective individualism. By connecting like-minded people, Avani Tribes creates a sense of belonging between travellers, ensuring that each journey is not only personally fulfilling but also enriches the shared experience of a community with similar values and interests,” said Ian Di Tullio, Chief Commercial Officer of Minor Hotels.
Avani has six properties in southern and East Africa, including two in Lesotho and one each in Botswana, Namibia, Zambia and Tanzania.
